Anna Cope
Executive & Career Coach | EMCC Senior Practitioner | ICF PCC
Empowers international professionals to navigate career transitions with clarity and confidence.

My Story
My home is everywhere and nowhere, shaped by my childhood as a Third Culture Kid (TCK) and adult life as a global nomad. I have always been motivated by a desire to make a difference and contribute, in any small way, to change—whether for an individual or a group.
I was fortunate to be in the right place at the right time when I received my first opportunity as an HR manager for Operation Lifeline Sudan (UNICEF) in the early 90s. This assignment launched a career spanning over 20 years at UNICEF and the World Food Programme (WFP), leading me to field duty stations across Africa, Asia, and the Middle East, along with headquarters postings in Europe. Today, I work online as a career coach and mentor with clients worldwide, thriving in international environments and excelling in cross-cultural interactions.
During my years with the UN, I often pondered how many talents we overlooked during recruitment and whether an extra conversation could have influenced professional decision-making outcomes. I also observed the challenges to work-life balance and the subsequent consequences for health, career, and family.
These reflections inspired me in 2013 to establish my own business, Goodista AB, aiming to inspire career transitions, change, and impactful leadership. I am certified as a Senior Practitioner by the European Mentoring and Coaching Council (EMCC) and as a Professional Certified Coach (PCC) by the International Coaching Federation (ICF). My website, thegoodista.com, is dedicated to inspiring change every day, even while working from afar. My primary focus is on career and executive coaching and mentoring for international, cross-border professionals.
When I hear that a client has been invited for an interview, been promoted or selected for a job, it truly makes my day—especially if that individual possesses unique abilities that had previously gone unnoticed due to their application style, the complexities of interview processes, or misunderstandings arising from cultural differences.
I was fortunate to be in the right place at the right time when I received my first opportunity as an HR manager for Operation Lifeline Sudan (UNICEF) in the early 90s. This assignment launched a career spanning over 20 years at UNICEF and the World Food Programme (WFP), leading me to field duty stations across Africa, Asia, and the Middle East, along with headquarters postings in Europe. Today, I work online as a career coach and mentor with clients worldwide, thriving in international environments and excelling in cross-cultural interactions.
During my years with the UN, I often pondered how many talents we overlooked during recruitment and whether an extra conversation could have influenced professional decision-making outcomes. I also observed the challenges to work-life balance and the subsequent consequences for health, career, and family.
These reflections inspired me in 2013 to establish my own business, Goodista AB, aiming to inspire career transitions, change, and impactful leadership. I am certified as a Senior Practitioner by the European Mentoring and Coaching Council (EMCC) and as a Professional Certified Coach (PCC) by the International Coaching Federation (ICF). My website, thegoodista.com, is dedicated to inspiring change every day, even while working from afar. My primary focus is on career and executive coaching and mentoring for international, cross-border professionals.
When I hear that a client has been invited for an interview, been promoted or selected for a job, it truly makes my day—especially if that individual possesses unique abilities that had previously gone unnoticed due to their application style, the complexities of interview processes, or misunderstandings arising from cultural differences.
Why "The Goodista"?
The name Goodista comes from my core philosophy: Feel Good. Be Good. Do Good.
This motto represents a holistic approach to professional success:
Feel Good
About your work and career choices—when you're aligned with your purpose, everything flows better.
About your work and career choices—when you're aligned with your purpose, everything flows better.
Be Good
To yourself and others—operating at your best means maintaining balance, showing up authentically, and supporting those around you.
To yourself and others—operating at your best means maintaining balance, showing up authentically, and supporting those around you.
Do Good
Make a positive impact—channel your skills and values into actions
that benefit your organization, community, and the world.
Make a positive impact—channel your skills and values into actions
that benefit your organization, community, and the world.
This philosophy is both practical and actionable. When you feel good about your work, you operate at your best, lift up those around you, and make a lasting difference through your actions.
Credentials & Certifications

EMCC Senior Practitioner (EIA)


ICF Professional Certified Coach (PCC)
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Coaching Hours Since 2010
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Clients Coached
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Years International Experience
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Languages: EN, SV, IT, FR
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